What do the terms manhood and womanhood mean when the gender binary doesn’t exist? Let’s back up a bit. What is the gender binary?
This project comes from a team of graphic designers, copywriters, illustrators, designers, marketers, and consultants – which makes us sound like a huge crowd; many of us wear multiple hats. With this team we developed five characters: we built out their stories, their passions, and what they want to share with the world.
Play Out Apparel was started out of a need for comfortable, validating underwear, outside of the cis-hetero-patriarchal gaze of the lingerie market. We are now a gender equal clothing brand and community, offering both athleisure and underwear, as well as education and resources for our community, and allowing everyone to “Shop Your Style, Not Your Gender.” We are queer and trans owned. Play Out is co-founded by CEO Abby Sugar and & Chief Design Officer Grey Leifer. John Lackner, COO, joined Play Out in 2020.
