We Are Fluide is a mission-driven beauty brand that creates vegan, cruelty-free and paraben-free cosmetics designed for all skin shades and gender expressions. We believe that makeup is joyful and fun — as well as powerful and transformative — and nobody should be left out.
Through providing a platform and amplifying the voices of queer and gender expansive identities and through showcasing queer beauty, we hope to inspire others to create their identities on their own terms, opening up possibilities for everyone’s self-expression.
What STYLE should you buy? What's the difference?
YOU WILL NOT SEE "MEN'S" OR "WOMEN'S" SECTIONS ON OUR WEBSITE. SHOP STYLES - WITH A FLAT FRONT (E.G. OUR BOXER BRIEFS) OR WITH A POUCH SPACE IN FRONT (E.G. OUR TRUNKS) IF YOU WANT EXTRA ROOM.